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Keep in Tourism
Market research
Digitalization
Process optimization
Dashboard design
Same rigour, a fraction of the time
About project
Keep in Tourism helps hospitality businesses figure out what they're really offering, and to whom. That evaluation used to live in spreadsheets and documents — rigorous work, but slow to fill in and hard to read back. It's now a digital process with a dashboard on top: the same analysis, turned into something a consultant can run quickly and a client can understand at a glance.
From spreadsheet to system
The starting point wasn't a blank page — it was a method that already worked, just not at the speed they needed. Sitting with how the team actually ran an evaluation showed where the hours went: the same data typed twice, reports formatted by hand, findings rewritten for clients. Each of those became a decision about what the tool should do instead.
What I did
Mapped the existing process and the market around it, then redesigned it as a digital flow — what gets asked, in what order, what the consultant sees at each step. Designed the dashboard that turns value-proposition data into a visual read, clear enough to serve two audiences at once: the consultants running the analysis and the clients receiving it. The build ran in close collaboration with a developer — designing against what was actually feasible, adjusting as the data model took shape, and staying in it through handoff rather than passing over a file and stepping away.
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